SaaS B2B Marketing Audit
We deliver a human-led SaaS marketing audit for B2B teams, uncovering what’s blocking pipeline growth with a 30–60 day roadmap and 6-month plan.
Who is this marketing audit for?
Start To Finish Technical Marketing for teams that:
B2B SaaS in UK/USA/Ireland
Small team, limited in-house marketing capacity
Low Organic Visibility
Weak Authority
Paid Spend Not Converting
Unclear Attribution/Tracking
Audit Approach
We don’t believe in one-size-fits-all. Your strategy is fully bespoke - built around your ICP, industry, competitors and goals.
What's Included?
SEO + AIO visibility audit
(GSC + GA4)
Google Search Console: indexation coverage, query performance, pages/queries losing ground, CTR opportunities
Technical SEO: crawlability, internal linking, site architecture signals
Keyword + intent mapping: content gaps, cannibalization, “money” pages vs. informational content
AI visibility checks: where you show up / don’t for category and problem-aware searches
Content + Authority Audit
Content quality and topical coverage (what to keep, improve, consolidate, or retire)
Proof assets and trust signals (case studies, comparisons, integrations, security pages, FAQs)
Internal linking opportunities to support priority pages
Distribution gaps: what to publish vs. what to promote
Paid + retargeting audit
(if applicable)
(Google Ads + LinkedIn Ads)
Account structure and targeting: match to ICP and intent
Landing page alignment: message match, offer match, conversion path
Conversion tracking sanity check (via GA4 + ad platform signals)
Retargeting coverage and sequencing: who is excluded/included, frequency, creative fit
Waste checks: irrelevant queries/audiences, overlap, weak ads/creatives
Competitor + Category Scan
Positioning comparison and messaging patterns
Competitor content/keyword footprint and authority signals
Quick differentiation angles and “where to win” opportunities
Tracking + measurement audit (GA4)
GA4 setup review: key events, conversions, funnels, cross-domain issues (if relevant)
Attribution sanity check: what you can and can’t trust today
Reporting requirements + KPI definitions (weekly/monthly)
